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StringKing Renews as Presenting Convention Sponsor

By IWLCA Admin, 11/03/23, 10:00AM EDT


StringKing Renews as Presenting Convention Sponsor

The Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) is pleased to announce that StringKing has renewed as the presenting sponsor of the 2023 IWLCA Convention, scheduled for November 15-17, 2023, at the Hilton St. Petersburg Bayfront Hotel in St. Petersburg, Florida.

“I am truly excited about this growing relationship the IWLCA has with StringKing,” said Liz Robertshaw, IWLCA Executive Director. “StringKing has stepped up in showing their commitment to our coaches and the growth of collegiate women’s lacrosse programs by providing great equipment and apparel options for every budget. They have a passion for the game and for helping coaches be their best on and off the field through their support of the IWLCA Convention!”

This will be year three of StringKing’s role as presenting sponsor and each year has proven to show both growth in attendance and growth in demand. The IWLCA Convention annually welcomes more than 750 coaches, exhibitors, and guests to partake in business meetings, clinics, professional development, networking sessions and the annual IWLCA Honors Dinner and Hall of Fame Induction. The Convention is the largest gathering of collegiate women’s lacrosse in the country and showcases an impressive lineup of exhibitors aimed at helping collegiate programs. 

“Our partnership with the IWLCA has been invaluable, and we are excited to extend it into the 2024 season,” explained Matt Schuler, Partner and Sales Director for StringKing. “Since introducing our first women's lacrosse product in 2018, our team has consistently strived for innovation, expansion, and pushing the boundaries of product development. We firmly believe that closely collaborating with coaches and athletes is the best approach to manufacturing the best possible product.”

Schuler continued, “The IWLCA convention continues to be an incredible platform for learning, gathering feedback, and drawing inspiration from all the attending coaches who play a significant role in shaping the future of the sport. The feedback we receive at the event is immediately directed to our product development team, enabling us to continually explore new avenues of innovation and maintain our focus on enhancing player performance. As a direct result of the feedback gathered during the 2022 convention, we will be releasing a new product for the 2024 season, and I eagerly anticipate coaches having the opportunity to experience it firsthand.”

StringKing Account Manager Katy Sharretts also weighed in, “I am incredibly excited and grateful for the continued partnership between StringKing and the IWLCA. Over the past year and a half, I have had the privilege of serving as the women's lacrosse account manager for StringKing, working closely with these dedicated coaches. This journey has been truly rewarding, and I am eagerly looking forward to the opportunity of reuniting with everyone in person!”

StringKing remains an industry leader in position-specific lacrosse sticks, custom fit apparel, and was the first company to create a full-mesh pocket for women’s lacrosse. StringKing works with over 250 women's college programs and offers a full line of high-performance women's lacrosse products, including sticks, heads, shafts, stringing supplies, and other accessories.

About the IWLCA: The IWLCA is a membership-led, professional association representing the nation’s intercollegiate women’s lacrosse coaches within Division I, II & III of the National Collegiate Athletic Association (NCAA), and the National Association of Intercollegiate Athletics (NAIA). The IWLCA is a 501c(3) nonprofit educational organization. Currently there are over 550 institutional members and over 1,200 coaches participating in NCAA Division I, Division II, Division III, and the NAIA.

About StringKing: StringKing is a leading manufacturer of the highest quality sticks in both women's and men's lacrosse. Their heads, shafts, and mesh are trusted by players of every age and at every level, from youth fields to professional leagues. Outside lacrosse, StringKing also manufactures premium baseball bats, hockey sticks, and custom-fit apparel. To learn more about StringKing, their products, or their company, visit