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IWLCA Launches The IWLCA Experience Presented by Nike Lacrosse

By IWLCA Admin, 04/12/21, 10:00AM EDT


The IWLCA announced the creation of The IWLCA Experience presented by Nike Lacrosse, a series of comprehensive events geared towards empowering individual players and growing the game of lacrosse, that will be held in conjunction with the regional tournaments in the IWLCA Tournament Series. These three-hour events will take a holistic approach to education where skill instruction, game IQ, speed and agility education, recruiting information, and personal empowerment skills will be emphasized.

“We are really excited to be able to offer The IWLCA Experience presented by Nike Lacrosse.”  said Liz Robertshaw, IWLCA Executive Director. “I’m thankful to the IWLCA Recruiting Events Committee for proposing the idea of using our tournaments across the country to target areas for growth through education in addition to competition. Creating opportunities for prospective student-athletes to interact with elite level coaches from multiple institutions across all levels of the collegiate landscape aligns with our mission to grow the sport in regional markets and highlight our members’ expertise as teachers and role models.”

The IWLCA Experience presented by Nike Lacrosse was proposed by the IWLCA’s Recruiting Events Committee and is intended to help grow the game through educational opportunities for both players and coaches. Elite Tournaments, the IWLCA’s partner in managing the IWLCA Tournament Series, will serve in a similar capacity for these events, which are designed to help strengthen participants’ lacrosse and leadership skills through interactions with collegiate coaches and guest coaches from the professional league and national teams.

“Nike Lacrosse is excited and proud to be part of the new IWLCA Experience,” said Nike Lacrosse Sales Director Mike Fisher. “The IWLCA exemplifies the highest level of coaches and players in the women’s game. Positioning an experience to grow the sport of women’s lacrosse in non-traditional areas that will both empower the players and grow the game aligns with our mission statement which is to inspire creativity, inclusion and high performance. This is a perfect match for the Nike brand.” Participants in The IWLCA Experience presented by Nike Lacrosse will receive Nike Lacrosse apparel as well as have access to Nike Lacrosse product testing.

The IWLCA Experience Presented by Nike Lacrosse is set to kick off alongside the Southeast Cup in Winston-Salem, N.C., and the following dates and locations have been confirmed for 2021:

IWLCA Experience Presented by Nike Lacrosse, June 11, Winston-Salem, N.C.
IWLCA Experience Presented by Nike Lacrosse, June 25, Amherst, Mass.
IWLCA Experience Presented by Nike Lacrosse, July 23, San Jose, Calif.
IWLCA Experience Presented by Nike Lacrosse, November 5, Tucson, Ariz.